Challenges facing mobile analytics

Great article on measurement challenges for mobile:

• Data collection
• Unique visitor identification due to lack of cookie support and the changing of IP addresses
• Handset capability detection
  
• Phone and manufacture identification
  
• Screen resolution detection
  
• Traffic source detection
  
• Geographic identification

Read the entire article here.

Also, check out the Mobile Marketing Association's website.

WSJ.com Relaunched Yesterday

Hey, gang.

I'm taking a deep breath after we've launched the newly redesigned WSJ.com. Check it out at www.wsj.com. See the press:

• The New WSJ.com: Very Popular With Readers, Very Expensive For Advertisers


• WSJ.Com's Redesign Sneak Peek: See Tuesday's Paper Today


• Facebook, meet Journal: Revamped WSJ site brings social-networking elements, better navigation


• New WSJ.com Builds on Its Community of Subscribers


• Wall Street Journal refreshes, reloads


• WSJ.com Relaunches During Financial News Meltdown; Glossy New Look, Business Song Remains The Same


• WSJ’s New Look Is Fresh But Still Not Free


• Report: WSJ.com to get social-networking makeover


• Wall Street Journal Online to unveil major redesign


• Misery Loves Company: WSJ.com to Launch Comments Feature


• ‘Wall Street Journal’ to unveil revamped Web site


• WSJ.com Redesign Triples Article Ad Inventory


• WSJ.com Launches Redesign


• Wall Street Journal Relaunches Website


• WSJ.com adds to user experience


• WSJ.com's New Look


• WSJ to revamp online presence, embrace the social


• Market Movers: The WSJ's Gorgeous Redesign


• WSJ.com redesigns site to boost revenue


• Wall Street Debacle Nets Record Traffic to Redesigned WSJ.com


• WSJ online subscription revenue to rise: Murdoch


• WSJ.com relaunches, revamps newsroom: "This is just the beginning"


• Wall Street Journal site looks to social networking

WSJ.com Launches Newreel Widget

Check it out.

Presentation on Online Audience Development

Here's a presentation that I gave last week.

Online Audience Development

View SlideShare presentation or Upload your own. (tags: marketing onlineaudiencedevelopment)

Twitter woes are FriendFeed's Gains

TechCrunch showcases 13 tools for FriendFeed as Twitter continues to have problems. Want to learn some new funky, named web apps like these?

1. gridjit
2. Alert Thingy
3. twhirl
4. MySocial
5. NoiseRiver
6. FriendFeed Machine
7. Feedalizr

Learn about all 13 here.

From Folio Magazine: What A Blue Chip Advertiser Wants from You

IBM outlines 8 steps for publisher success in the June 2008 issue of Folio Magazine. I was unable to find the article on FolioMag.com, but here are the eight tips:

Edward Abrams, VP for Marketing at IBM, "highlights eight key points publishers should focus on as they look for more progressive, multimedia solutions for advertisers:"

1. User generated content
2. Trust in the ability of the audience to be self-policing
3. Peer-to-Peer interaction
4. Transparency and openness
5. Low barriers to entry
6. Collaboration
7. Connecting
8. Investment

I'll post a link to the article when I come across it.

Behavioral Marketing for Audience Development

I was in Chicago yesterday speaking at a Circulation Management conference. Here's the deck:

| View | Upload your own