Great article by Dave Morgan at MediaPost. Discusses the new competencies, supply chain changes, talent needs, business models, capital structures and mindsets needed to succeed in the shifting marketing environment.
Cory Treffiletti continues the discussion with "Is this The Year of the Un-Agency?" which digs into the shift to strategy and project management from media planning and buying.
These are must-reads and must-thinks for any service provider, client or media outlet. The landscape continues to change very quickly.
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Wednesday, January 23, 2008
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