Are you a Scuppie?

I was just going through my email and found this Letter to the Editor at MediaPost:

The Scuttle On Scuppies
From: Charles L. Failla
RE: Gen Y Demands It: Green Fashion That's Chic

I just came across your article [on green fashion.] I had to share with you a buzzword that's quickly evolving on the Internet as the moniker for this green consumer: The Scuppie (Socially Conscious Upwardly-mobile Person). If you Google "scuppie," you'll see thousands of hit -- most from just the past few weeks. You can see a short list of press clippingsb... at: http://www.scuppie.com/pressclippings.html I think your readers would like hearing about this emerging and extremely powerful demographic group.

Read all the letters from today here.

Visit The Scuppie Handbook to learn more. And, read Sarah Mahoney's article that spawned the letter: Gen Y Demands It: Green Fashion That's Chic.