This was the starting line of the New Media Expo Newsletter for today. It seemed appropriate to me personally since I now work for WSJ.com and Barrons.com. The idea of free content on the web is as old as the web, but recently there have been a number of folks rethinking this idea. Today it was Tim over at New Media Expo:
"Content wants to be free" and other scary phrases seem to rear their ugly head every so often. This week, the discussion focused around whether content is becoming so easy to get and make that it is becoming worthless.
The bottled water analogy fits perfect here. Tap or drinking fountain water is free and available everywhere. Yet bottled water sales continue to soar because of:
a) Convenience
b) Higher Quality
Read the entire article here.
I definitely believe in paying for higher quality content, whether it be at WSJ.com (I've been a paying customer since 2003), MarketingSherpa.com, Forrester, eMarketer or others.
What do you think?
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