Forrester's Marketing Forum 2008

I'm waiting at LAX for my flight back to Newark and the drive back to Princeton. I've spent the last few days at the latest marketing forum put on by Forrester -- Marketing's New Imperative For Success: Engagement.

I have to say that this has been one of the top forums, summits or conferences that I've attended during my entire career. The Forrester analysts are top notch, and I'm excited to take some of the frameworks and ideas that came out of the sessions and put them to work with our online strategies at Dow Jones.

Brian Haven's discussion on engagement was terrific. He talked about the 4 I's of engagement:

1. Involvement
2. Interaction
3. Intimacy
4. Influence

He then proceeded to build out a quadrant and sorted relevant metrics within these 4 I's. I'll have a deeper discussion in the coming days and weeks around this presentation and others from the forum. But now, I'm reeling and very ready to get home.