A discrepancy between Google click data and comScore's estimates of those data before they were released caused the Web-measurement firm's share price to plunge last week. But on Madison Avenue, the difference wasn't much of a shock. Rather, it was another reminder that the science of tracking Internet usage is still far from perfect.
Digital-advertising executives say they have long taken comScore numbers with a grain of salt and don't plan on curtailing their use of the Reston, Va., research firm because of the Google flap. "We have not expected the numbers to be 100% accurate," says Sarah Fay, chief executive of both Carat and Isobar US, ad companies owned by Aegis Group. "I think that comScore has been as good as anything we've had previously."
MediaPost's SearchInsider: More on The SEM People ProblemPeople are just as important as automation in today's PPC search environment, and I wanted to take this opportunity to discuss additional characteristics that mark ideal SEM candidates. I hope this article is of value to those staffing in-house or agency search teams, as well as prospective candidates seeking to enter this very exciting field. So what other characteristics make for a successful SEM professional?
Digital Natives: Letting the Internet Explain Itself -- A Video Roundup
I love this blog: Since we first started blogging here in November, we’ve generated a lot of text…but that’s all rather analog, very not digital at all. In the spirit of a more digital post, I’d like to share a few of the best videos I’ve found explaining the Internet. These videos showcase — with the added benefit of graphics and sounds — many of the same ideas we’ve been discussing on this blog and why we find Digital Natives so fascinating.
Micro Persuasion: A Few Tips on Managing Information Overload
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