From Folio Magazine: What A Blue Chip Advertiser Wants from You

IBM outlines 8 steps for publisher success in the June 2008 issue of Folio Magazine. I was unable to find the article on FolioMag.com, but here are the eight tips:

Edward Abrams, VP for Marketing at IBM, "highlights eight key points publishers should focus on as they look for more progressive, multimedia solutions for advertisers:"

1. User generated content
2. Trust in the ability of the audience to be self-policing
3. Peer-to-Peer interaction
4. Transparency and openness
5. Low barriers to entry
6. Collaboration
7. Connecting
8. Investment

I'll post a link to the article when I come across it.